ABOUT COLLINGSMITH & CO
Rooted in the Realities of On‑Trade Growth.
We don’t just build campaigns. We build commercially grounded strategies that help brands and venues grow in the real world.
OUR STORY
From the Trade Floor
to the Feed.
Collingsmith & Co was founded by Freyja Collingsmith, a strategist whose career was shaped not in agencies, but inside the commercial engine rooms of the UK drinks industry.
Years of managing national accounts, leading Joint Business Planning, and building activation strategies across large estates gave Freyja an uncommon vantage point: a deep understanding of how decisions are really made at commercial level, and what it actually takes for digital and social strategies to succeed operationally.
That experience revealed a gap. Most agencies produce beautiful content that never connects to commercial reality. They don't understand rate of sale. They've never sat across the table from a national account buyer. They build campaigns that look good on a screen but fall apart in a venue.
Collingsmith & Co exists to close that gap — combining premium creative execution with genuine on-trade commercial credibility. Every strategy we build is grounded in the reality of how drinks brands grow: through visibility, engagement, and measurable rate of sale.
WHAT GUIDES US
Our Values.
01
Strategic
Every project begins with positioning, audience clarity, and a plan built around commercial goals — never creative whims.
02
Premium
We hold our work to the same standard as the venues & brands we serve. Editorial quality, considered design, and craft in every detail.
03
Trusted
Transparent reporting, honest counsel, and a founder-led model that means you always speak to the person doing the work.
04
Modern
We stay ahead of platform shifts, emerging formats, and consumer behaviour changes so our clients never fall behind
49% of consumers say social media influences where they choose to eat — your online presence shapes first impressions long before someone searches for you
88% of diners now search online before choosing a venue — meaning what they find next determines whether they book or bounce.
WHY WE'RE DIFFERENT
The Agency With Real On-Trade Experience
We've managed national accounts, led Joint Business Planning, and built activation strategies across large estates. That commercial credibility shapes everything we do — from the strategies we recommend to the content we create.
-
We understand JBP, rate of sale, and how decisions are made at buyer level
-
We report on what matters commercially — rate of sale, category performance, not just likes and impressions.
-
We bring real experience from both brand and operator sides of the table.
FAQ — About
Is Collingsmith & Co a full-service agency?
Yes. We offer end-to-end digital and social services — from strategy and content creation through to SEO, PPC, email marketing, and e-commerce optimisation.
Does Collingsmith & Co work with small drinks brands or only large ones?
We work with all sizes — from independent bars and emerging drinks brands to restaurant chains and hotel groups.
What industries does Collingsmith & Co specialise in?
We specialise exclusively in the drinks and hospitality sector, including beer, spirits, soft drinks, cocktails, low/no alcohol brands, bars, restaurants, and hotel groups.